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Happy New Year and welcome to my new newsletter dedicated to empowering Creators. I love to learn from the most innovative creators worldwide and share their best ideas with you! This is my first email to you!
What is a T-Sheet?
Zach King and his team use a T-Sheet to brainstorm video ideas, concisely explain these concepts, and refine them before production.
Jon Youshaei interviews Zach King about the T-Sheet that helps his team visualize ideas.
How does it work?
There are three parts to it: A Working Title, the idea, a sketch of the thumbnail.
They keep Video titles short. On the left they explain the video idea and on the right they draw a thumbnail draft. AI Tools like Midjourney or DALL-E can help with this.
Zachs Team has an entire wall of ideas they can work from.
The big idea
Content Creation lives from big ideas. Collecting them helps to kick off your creative process.
How do you collect video-ideas? Please let me know by replying to this email.